The Ideal Length of Everything Online, Backed by Research

Ever wondered the ideal length of your blog post? Yea! me too. I tried looking for information. There is no ideal length. rather here is some useful information to get you going.

In August 16th, 2002, Mark Bernstein published the ten tips on writing the living web. The article was a master piece remains relevant today. The author shared some insights that have always been an anchor in my content creation over time. Here are the tips and how I have been able to follow through.

Write for a reason

I write because I believe content creators have not done enough to satisfy me. So, since I’m not satisfied, there are a bunch of others like me. Blogs are the second most visited web properties in social media.

Write often

To write often you need to be up-to-date with the latest development in your field. Be it politics, technology, business or international affairs whichever is your sphere stay updates. The author reiterates the importance of writing often not necessarily constantly or writing long content, but writing often.

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Maybe you don’t like your job; maybe you didn’t get enough sleep.
Write tight

It’s more than fifteen years since Bernstein wrote his piece. There was no grammar/proofreading software then, I suppose. There are there now. Plenty of them. You are lucky to be living in a generation that is full of software can assist in writing tight, according to Bernstein.

Make good friends

I didn’t much about blogging until I got in touch with a friend of mine who introduced me to WordPress. He had a technology background, and he enjoyed it. He set me up within a day, and I was good to go. You do not need to know everything that is in this world. We are often asked to read. Widely.

The truth is you can never be the monopoly of knowledge hence you need that support structure to keep you going.

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Progress is a nice word.
Find good enemies

Criticism is the basis of daily improvement. The world without constructive criticism does not develop. For an idea to be accepted by anyone, it has to be reviewed, and there is no better reviewer than your competition or enemy for that matter.

Let the story unfold

Nobody cares much about typos. I receive short text messages with typos every other time. I do send messages with types. Not emails. Focus on the main story that you want to deliver to your audience. The initial title for this post was the length of everything online until I started writing and noticed I had deviated to something else.

Stand up and speak out

I am going to plagiarise here. If you know your facts and have done your homework thoroughly, you are entitled to your opinion. Always have a basis to defend whatever premise you present to your audience. Learn to care less about people’s opinion.

Learn to form your own opinion and defend it. If you can’t support your views, don’t present it out there to the public. Embarrassing.

Be Sexy

Don’t hide anything or fear to say because it is embarrassing. One of my favourite blogger says you should choose sex over the job. The topic sounded crazy, but it had tonnes of insights about workplaces. Never shy from expressing the real you. If you support particular candidature state it.

In 2017 during Kenya presidential election, I had not decided who to vote for until the Presidential debate. The incumbent Uhuru Kenyatta refused to turn up for the debate. I dropped him down the pecking order, In front of all relatives from my wife’s side. They were all pro government which had their son as deputy president. I told them I would not vote for the government because he didn’t turn up for the interview.

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You have to enjoy life. Always be surrounded by people that you like.

Then Relax

5 Ways Blogging is Completely Overrated

Recently my friend asked how he could make money while he slept. I didn’t think of anything else. So I asked him what he loves, and he told me Databases, Linux and something else I don’t remember. So I told him to start a blog. That was the dumbest advice I have ever given out. Admittedly, I should have told him to start a company then employ people to work for him then he can sleep.

  1. Most successful bloggers have a journalistic background. The rest were so good at what they did unlike you. Some are teachers and others are engineers. After successfully teaching and creating materials for teachers, they stop and start telling you how fun it is to blog. It is not fun. At all. Biko Zulu doesn’t narrate how he became successful, but he has had exposure to the media as a columnist. Oh, and he is so good at what he does.

You won’t earn any income. I am pragmatic real here. For a young Kenyan to make it online, start a rumor-mongering website. Kenyans love rumors. Better still, you could start covering what the mainstream media is pushing under the carpet. Now for you to do that, you need to be in the media. You are not. You just finished college, and you need a real job to get you going.

The only thing you can do now is creative work. Start reselling computers as I do. Get some cash, look for a distributor and launch your own business.

  1. Most successful bloggers don’t give you anything concrete. They talk about how they became successful, and you kill yourself trying to be them.

Like Penelope, she talks about how she managed to launch her four startups, divorced her husband and fell in love with a farmer. Then she fell out of love, and she now writes about her talented son auditioning and joining Julliard, and you think blogging is cool.

She only teaches me to be me. Otherwise, I don’t care what she did to be where she is. It doesn’t work that way.

Do you realize that what motivates you is lucky people who do not have a real formula to get you where they are? That is why I don’t encourage you to Google and read about blogging. Just read and write. You will be blogging.



  1. Like any other, other business, you need capital to start. The idea that you need 0 investment in blogging is far fetched. For to have an engaging blog, you need to employ tech guys to help you with setting up your site. If you are lucky to have a techy friend, then you need money to buy a domain and hosting. So you need close to 200 dollars to set yourself up.

 

You will then need to burn the midnight oil creating content. Whether videos or walking and looking for images or typing your ideas, It needs investment. There is no get rich quick scheme. You have to work either way or buy content that will maybe not meet the standard of what you are looking for.

 

  1. Blogging is for those who read a lot. You don’t read, and there is no way you can write without reading. The only you can generate new ideas is listening to what others have to say. Perhaps reading someone’s predicament or solving someone’s challenge. That way, you get ideas on what to write next. Or only write about how you solved someone’s problem. Then you end up being a blogger because you talk about how you do things.

  2. You want to start blogging because you heard people make money blogging or stumbled upon a bloggers income and traffic report, and you said whoa! Now listen. The revenue report was generated for you to get it. Income report cannot be the reason you blog. Here is a reason you should perhaps blog.

  • You went through a devastating experience in life, and you emerged victoriously. Don’t write about blogging experience. Why? Everyone is doing that.
  • Something like getting away from the jaw of cancer or HIV. Hehehe!


  • You did an extraordinary thing that’s hard to keep telling people. You write the story and let the people buy the book and read. Alternatively, you can avail to for free on a blog.
  • You are so talented and everyone is interested in you. I mean everyone want to talk to you and you don’t have that time and you hate public life. You can blog.

How Long Should a Good Blog Post be?

There is not set a standard length blog post. A blogpost is useful if it can drive traffic to your website and informing your audience. The most important is to inform your reader. I do blog, and I understand some of the question writers ask, how long is an effective blog post?

Here is my rule.

A standard blog post should be around 450 to five hundreds words. If it is longer than that, then it means you don’t care about mobile phone users. Longer posts are intended for an audience who have time to read. Otherwise, organic audience search for ways to do things without much interest. If they land what they want in a short period, then they are likely to come back, or even bookmark your site.

More than 60% of internet users access the internet through smartphones. The penetration of smartphones has exceeded laptops and computers. More people are searching for ideas on how to do things on their mobile phone. Try to look at google trends. Create more content for smartphone users with occasional long form content to take care of your ardent readers

Reading very long content on a smartphone is tiresome.
Most smartphone users will read the first paragraph to get the idea in the post then scroll down.

You cannot place your most relevant content on the second or third paragraph; no one will read especially smartphone users. Make sure the most relevant information on the blog post is in the first paragraph, somewhere middle paragraph and summarize in the last paragraph. It is important to have a summary of your post. I read summaries if I feel there is important information in the post, then I definitely scroll back.

The comment section of your post is a goldmine. Always follow up what your readers are saying and drive them by answering their concern to more informative posts on your blog. Even if the post is engaging, it will only do justice to you if the post can refer your reader to other relevant posts on your blog.

When I come across a very long form read, and I don’t have time to read. I straight away go to the last paragraph and continue down to the comments section. There I can land very crucial information about the post. That is the easiest way to scheme through the post.

Here is a reminder of the key elements

Affective blog post should be atleast 400 words. Make sure the most relevant information is in the first paragraph or at least mention it there. Most internet users are on smartphones. It is not fun to read long form content on a smartphone. The comment section of your blog is a goldmine. you can direct your visitors to other relevant posts on your site. It is as effective as putting links on your site. I wish your these simple hacks from my experience and improve your online presence.

How to Auto insert in-text citation In your Essay or Research Proposal

This article will help you write your essay faster while inserting citations. You do not need manually insert in-text citations and references in to you writing.

Note that the software is free of charge.By now you know where to access scholarly journals for free, even the ones that need you to enter payment before access the entire article.

A major undoing of Ms Word while writing an essay, research proposal or any academic assignment that requires citation is manual work of inserting references.

Note that the software is free of charge.

Essay, reports, and research papers use softwares to insert intext citations and references  The best software come at a fee which some students cannot afford.

Zotero developed a free tool to insert citations and references in you written work for free.

Since most reference materials are online, zotero identifies references material and with a single click, zotero saves the details of the reference material including the name of author, publisher, city, title of the material, date and make it simple for student to cite.

  • Download zotero extension for you browser
  • Navigate to zotero website and install zotero plugin for Ms Word or LibreOffice if you use Linux
  • The you can download zotero standalone if you want the software in your machine.
  • When doing your research, make sure zotero standalone is open and research. This makes it easy to save your references.