I looked for google trends in 2016; the second most searched “how to” phrase was “how to blog” the weirdest search of all time.
This statistic shows that Kenyans are searching for wrong skills online. Serious people know that blogging is just generating content for your blog. You have to be passionate about what you are doing.
There is a lot of competition online. People compete to tell people how to compete, and it doesn’t make any sense to me.
There are so many blogs telling people how to blog, and it is common to meet phrases like content is king, use passive voice to make your content interesting.
But the biggest breakthroughs I have seen is for people who sell, or create tutorials on how to solve problems like how to set up a blog.
To be a blogger, you have to be passionate. No one reads an email longer than 300 words these days. Since the world is going mobile, no one will read 1500 word essay on mobile. It boring and tiresome unless you’re too good.
I asked my cousin to critic a post I wrote about my birthday, and he said texted me this “TLTR” I didn’t answer him only to realize days later in our conversations that the post was Too Long To Read.
How to start a blog is to write about your passion. Are you passionate about volleyball? Do you talk about it? Then write about it. Passionately.
Do you love food? Both eating and preparing food? That means you are passionate about the Kitchen. Do you talk about it? Then you are passionate about it. Write what you speak about.