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Stereotypes in Mass Media in the United States

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Television, radio, newspaper and most recently, the internet are the conveyors of information in the world today. These tools, often known as mass media, entertain and broadcast information which is critical in shaping societal behaviour.




Some of the information assist the masses to form opinions and attitudes on other smaller groupings. It is through mass media that more people become conscious of their race, gender, religion, and ethnic background.These end up forming stereotypes which disadvantage one group while benefiting the other. Women, black people, and immigrants have all faced some sort of stereotyping in the United States.  Most of stereotyping documented in the last century heavily

Some of the information assist the masses to form opinions and attitudes on other smaller groupings. It is through mass media that more people become conscious of their race, gender, religion, and ethnic background.These end up forming stereotypes which disadvantage one group while benefiting the other. Women, black people, and immigrants have all faced some sort of stereotyping in the United States.  Most of stereotyping documented in the last century heavily

Women, black people, and immigrants have all faced some sort of stereotyping in the United States.  Most of stereotyping documented in the last century heavily criticised mass media stereotypes on women according kitch. Writes that media stereotypes of women first emerged in the mass media of the first three decades of the last century.

The society, not only American, have institutionalised dominance of men over women since time immemorial. Women are reduced to support roles and other tasks that males decide. For example, Wolska observes that women are used in commercials in mainstream media because the are considered to be responsible for everyday purchases in households whereas men advertise cars business products and investments.

Colour is another subject of stereotyping and generalisation fueled by the US mass media. Americans of difference races tend not to live or socialise together. This is because of what they know about one another often passed through the filter of mass media which focuses more on the extremes of their cultures.

The rising number of black youths killed by white law enforcement officers in the US has raised concerns among civil rights groups and the US black community. The media may not exhaustively cover fatal shooting involving black officer and white civilians as it would in the former scenario. Stereotypes may be positive or negative.

Negative stereotypes may have a detrimental effect on the society. To address this media should be on the forefront in dealing with negative stereotyping. The Huffington Post has a whole section in their news website focusing racial stereotypes. Today television allows one to perform a political character without necessarily being outspoken about anything which is much different from the 80’s. Women are able to take up roles as high as contesting for the highest office in the US.

In conclusion, it is important to note that mass media play a fundamental role in informing the society and shaping knowledge. It is also clear that information influences the behavior of people and help in forming opinions. It is important to help less knowledge youths understand what they learn from the media. Future generation need information that brings them together rather than devide them along race, religious, or gender grounds.

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