The Ideal Length of Everything Online, Backed by Research

Ever wondered the ideal length of your blog post? Yea! me too. I tried looking for information. There is no ideal length. rather here is some useful information to get you going.

In August 16th, 2002, Mark Bernstein published the ten tips on writing the living web. The article was a master piece remains relevant today. The author shared some insights that have always been an anchor in my content creation over time. Here are the tips and how I have been able to follow through.

Write for a reason

I write because I believe content creators have not done enough to satisfy me. So, since I’m not satisfied, there are a bunch of others like me. Blogs are the second most visited web properties in social media.

Write often

To write often you need to be up-to-date with the latest development in your field. Be it politics, technology, business or international affairs whichever is your sphere stay updates. The author reiterates the importance of writing often not necessarily constantly or writing long content, but writing often.

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Maybe you don’t like your job; maybe you didn’t get enough sleep.
Write tight

It’s more than fifteen years since Bernstein wrote his piece. There was no grammar/proofreading software then, I suppose. There are there now. Plenty of them. You are lucky to be living in a generation that is full of software can assist in writing tight, according to Bernstein.

Make good friends

I didn’t much about blogging until I got in touch with a friend of mine who introduced me to WordPress. He had a technology background, and he enjoyed it. He set me up within a day, and I was good to go. You do not need to know everything that is in this world. We are often asked to read. Widely.

The truth is you can never be the monopoly of knowledge hence you need that support structure to keep you going.

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Progress is a nice word.
Find good enemies

Criticism is the basis of daily improvement. The world without constructive criticism does not develop. For an idea to be accepted by anyone, it has to be reviewed, and there is no better reviewer than your competition or enemy for that matter.

Let the story unfold

Nobody cares much about typos. I receive short text messages with typos every other time. I do send messages with types. Not emails. Focus on the main story that you want to deliver to your audience. The initial title for this post was the length of everything online until I started writing and noticed I had deviated to something else.

Stand up and speak out

I am going to plagiarise here. If you know your facts and have done your homework thoroughly, you are entitled to your opinion. Always have a basis to defend whatever premise you present to your audience. Learn to care less about people’s opinion.

Learn to form your own opinion and defend it. If you can’t support your views, don’t present it out there to the public. Embarrassing.

Be Sexy

Don’t hide anything or fear to say because it is embarrassing. One of my favourite blogger says you should choose sex over the job. The topic sounded crazy, but it had tonnes of insights about workplaces. Never shy from expressing the real you. If you support particular candidature state it.

In 2017 during Kenya presidential election, I had not decided who to vote for until the Presidential debate. The incumbent Uhuru Kenyatta refused to turn up for the debate. I dropped him down the pecking order, In front of all relatives from my wife’s side. They were all pro government which had their son as deputy president. I told them I would not vote for the government because he didn’t turn up for the interview.

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You have to enjoy life. Always be surrounded by people that you like.

Then Relax

5 Ways Blogging is Completely Overrated

Recently my friend asked how he could make money while he slept. I didn’t think of anything else. So I asked him what he loves, and he told me Databases, Linux and something else I don’t remember. So I told him to start a blog. That was the dumbest advice I have ever given out. Admittedly, I should have told him to start a company then employ people to work for him then he can sleep.

  1. Most successful bloggers have a journalistic background. The rest were so good at what they did unlike you. Some are teachers and others are engineers. After successfully teaching and creating materials for teachers, they stop and start telling you how fun it is to blog. It is not fun. At all. Biko Zulu doesn’t narrate how he became successful, but he has had exposure to the media as a columnist. Oh, and he is so good at what he does.

You won’t earn any income. I am pragmatic real here. For a young Kenyan to make it online, start a rumor-mongering website. Kenyans love rumors. Better still, you could start covering what the mainstream media is pushing under the carpet. Now for you to do that, you need to be in the media. You are not. You just finished college, and you need a real job to get you going.

The only thing you can do now is creative work. Start reselling computers as I do. Get some cash, look for a distributor and launch your own business.

  1. Most successful bloggers don’t give you anything concrete. They talk about how they became successful, and you kill yourself trying to be them.

Like Penelope, she talks about how she managed to launch her four startups, divorced her husband and fell in love with a farmer. Then she fell out of love, and she now writes about her talented son auditioning and joining Julliard, and you think blogging is cool.

She only teaches me to be me. Otherwise, I don’t care what she did to be where she is. It doesn’t work that way.

Do you realize that what motivates you is lucky people who do not have a real formula to get you where they are? That is why I don’t encourage you to Google and read about blogging. Just read and write. You will be blogging.



  1. Like any other, other business, you need capital to start. The idea that you need 0 investment in blogging is far fetched. For to have an engaging blog, you need to employ tech guys to help you with setting up your site. If you are lucky to have a techy friend, then you need money to buy a domain and hosting. So you need close to 200 dollars to set yourself up.

 

You will then need to burn the midnight oil creating content. Whether videos or walking and looking for images or typing your ideas, It needs investment. There is no get rich quick scheme. You have to work either way or buy content that will maybe not meet the standard of what you are looking for.

 

  1. Blogging is for those who read a lot. You don’t read, and there is no way you can write without reading. The only you can generate new ideas is listening to what others have to say. Perhaps reading someone’s predicament or solving someone’s challenge. That way, you get ideas on what to write next. Or only write about how you solved someone’s problem. Then you end up being a blogger because you talk about how you do things.

  2. You want to start blogging because you heard people make money blogging or stumbled upon a bloggers income and traffic report, and you said whoa! Now listen. The revenue report was generated for you to get it. Income report cannot be the reason you blog. Here is a reason you should perhaps blog.

  • You went through a devastating experience in life, and you emerged victoriously. Don’t write about blogging experience. Why? Everyone is doing that.
  • Something like getting away from the jaw of cancer or HIV. Hehehe!


  • You did an extraordinary thing that’s hard to keep telling people. You write the story and let the people buy the book and read. Alternatively, you can avail to for free on a blog.
  • You are so talented and everyone is interested in you. I mean everyone want to talk to you and you don’t have that time and you hate public life. You can blog.