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Ever wondered the ideal length of your blog post? Yea! me too. I tried looking for information. There is no ideal length. rather here is some useful information to get you going.

In August 16th, 2002, Mark Bernstein published the ten tips on writing the living web. The article was a master piece remains relevant today. The author shared some insights that have always been an anchor in my content creation over time. Here are the tips and how I have been able to follow through.

Write for a reason

I write because I believe content creators have not done enough to satisfy me. So, since I’m not satisfied, there are a bunch of others like me. Blogs are the second most visited web properties in social media.

Write often

To write often you need to be up-to-date with the latest development in your field. Be it politics, technology, business or international affairs whichever is your sphere stay updates. The author reiterates the importance of writing often not necessarily constantly or writing long content, but writing often.

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Maybe you don’t like your job; maybe you didn’t get enough sleep.
Write tight

It’s more than fifteen years since Bernstein wrote his piece. There was no grammar/proofreading software then, I suppose. There are there now. Plenty of them. You are lucky to be living in a generation that is full of software can assist in writing tight, according to Bernstein.

Make good friends

I didn’t much about blogging until I got in touch with a friend of mine who introduced me to WordPress. He had a technology background, and he enjoyed it. He set me up within a day, and I was good to go. You do not need to know everything that is in this world. We are often asked to read. Widely.

The truth is you can never be the monopoly of knowledge hence you need that support structure to keep you going.

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Progress is a nice word.
Find good enemies

Criticism is the basis of daily improvement. The world without constructive criticism does not develop. For an idea to be accepted by anyone, it has to be reviewed, and there is no better reviewer than your competition or enemy for that matter.

Let the story unfold

Nobody cares much about typos. I receive short text messages with typos every other time. I do send messages with types. Not emails. Focus on the main story that you want to deliver to your audience. The initial title for this post was the length of everything online until I started writing and noticed I had deviated to something else.

Stand up and speak out

I am going to plagiarise here. If you know your facts and have done your homework thoroughly, you are entitled to your opinion. Always have a basis to defend whatever premise you present to your audience. Learn to care less about people’s opinion.

Learn to form your own opinion and defend it. If you can’t support your views, don’t present it out there to the public. Embarrassing.

Be Sexy

Don’t hide anything or fear to say because it is embarrassing. One of my favourite blogger says you should choose sex over the job. The topic sounded crazy, but it had tonnes of insights about workplaces. Never shy from expressing the real you. If you support particular candidature state it.

In 2017 during Kenya presidential election, I had not decided who to vote for until the Presidential debate. The incumbent Uhuru Kenyatta refused to turn up for the debate. I dropped him down the pecking order, In front of all relatives from my wife’s side. They were all pro government which had their son as deputy president. I told them I would not vote for the government because he didn’t turn up for the interview.

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You have to enjoy life. Always be surrounded by people that you like.

Then Relax